A technology that superimposes a computer-generated image on a user s view of the real world, thus providing a composite view.
video presentation: https://www.youtube.com/watch?v=ckdsTyjjFjI
video presentation (magazin):https://www.youtube.com/watch?v=CE8p8U1Iwe0
video presentation (multiple): https://www.youtube.com/watch?v=ZjbL8pY9wpQ
How Augmented Reality can Influence Media
Augmented reality is bringing in changes in many sectors, one of them being the media. With new technologies coming up, people are looking for variety in their daily life. This has caused retailers, publishers, advertisers, etc. to include these latest technologies in their marketing strategies so that they can fulfill the requirements of their consumers, readers, viewers and more. By using augmented reality in media, a huge change can be brought about in this sector. Print media, electronic media and social media can be made more interactive by using this awesome technology.
Print Media
With the advancement of technology, print media is going through a transition phase. People are now more inclined towards digital content rather than printed content. To reach the target audience, print media is slowly and steadily including digital media. This is possible with the use of augmented reality platform. By integrating digital content within printed materials like magazines, brochures, books, etc. publishers will be able to draw the attention of technologically advanced consumers of today.
Augmented reality makes the transition from print media to digital media seamless and enhances the former. Contrary to popular belief that print media is dead; this media is more in demand than ever before. Print ads are still in vogue and different business are using these ads to promote their business, only with a slight addition- AR. Print ads will come to life by incorporating AR in them.
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